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An agency built on advice.

Archetype Insurance Agency is a client-focused agency. We advise on insurance and place it with reputable insurers for individuals, families, companies and institutions.

Our promise

Insurance should give you confidence, protection and peace of mind when it matters most.

An archetype is the original pattern others are measured against. We chose the name because we want to be that for clients: a clear original to compare every offer with.

We are led by Charles Nene, our Principal Officer. We work with clients directly, and we take responsibility for our advice and our follow-through.

We are building an agency that stays with clients through the years, so cover changes as their lives and businesses change.

What we hold ourselves to.

Integrity means honesty even when it costs us the sale. Trust is earned one claim at a time. Reliability is doing what we said we would do, through every claim. Professionalism is knowledge, diligence and courtesy. Accountability is owning our commitments. Customer centricity means your needs shape our advice, not the other way round. Innovation is finding simpler ways to deliver cover. Excellence is raising the standard on our own products and processes.

Vision

Trusted across the region

To be a trusted and leading insurance agency in the region, offering innovative, accessible and reliable solutions that protect individuals, families, companies and businesses against financial risk.

Mission

Affordable, personal, dependable

To give clients affordable, personalised and dependable cover through professional advice, excellent service, efficient claims support and strong partnerships with reputable insurers.

Where we are heading

What we are building.

Tailored cover that reflects each client’s risk and finances. A brand known for integrity and transparency. Compliance with insurance law and professional standards, in everything we do. Partnerships with reputable insurers. Prompt, professional service.

We also want to teach. Clients who understand risk buy better cover and claim with fewer surprises, so we publish plain explanations and answer questions at no charge. And we want to grow our client base among individuals, small businesses, cooperatives and institutions, and to serve them for the long term.

Talk to us

Tell us what you want to protect.

An adviser will reply with questions before a price, because the right cover starts with the right questions.